Sports & Culture

We build partnerships with organizations that share our values, especially our belief in embracing new ideas and technologies that have a positive impact on peoples’ lives. We also want to offer customers a chance to experience these innovations first-hand, and in turn be inspired to grasp new opportunities without fear.

At the same time, we’re continuing our successful relationships with traditional sports and cultural institutions like FC Bayern and Paralympics that capture the emotional spirit of our business and inspire millions of people around the world with stories of human achievement through sport and innovation.

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Family of Stadiums

The Allianz family of stadiums includes state-of-the-art sporting facilities in six countries on three continents. We invest in stadiums because we are committed to supporting local communities by helping develop magnets for global industry and tourism in key regions worldwide. With every stadium in our family, we raise the bar in safety, sustainability and contemporary design.

Football

Allianz understands that a big part of football’s popularity comes from the joy of being part of a community: a team, a city, a social network, or the global football fan community. We are dedicated to strengthening communities and to connecting with people who love football.

Formula E

As one of the world’s largest automotive insurers, Allianz has a natural interest in supporting the latest developments in urban mobility. Formula E is the perfect platform to experience and promote sustainable transportation, while combining excitement and innovation for fans of all ages.

Olympic and Paralympic Movements

Allianz is getting behind the Olympic & Paralympic Movements as the Worldwide Insurance Partner from 2021 until 2028.

Golf

Through the sport of golf, Allianz strengthens family bonds, promotes business relationship building, and helps young people learn and develop golf skills to become tomorrow’s champions.

Museum of Modern Art (MoMA)

As of 2016, Allianz is the proud Design and Innovation partner of The Museum of Modern Art (MoMA). MoMA’s strong and well respected global brand reflects our values of embracing change, taking risks and championing sustainability.

Aiming to continue to reach wider audiences through the use of contemporary art at MoMA, Allianz supports initiatives and exhibitions bringing to life design, innovation and sustainability.

Lang Lang

Allianz partners with world-renowned pianist Lang Lang to harness the power of classical music to enrich lives and strengthen community and family bonds worldwide. The first Allianz arts and culture sponsorship, our relationship with Lang Lang and his Lang Lang International Music Foundation gives us a well-rounded platform from which to inspire the next generation of classical musicians.